Always Double Check Your Car’s Dash Clocks!!!
If you were like us, you fell for that Photoshopped image that claimed June 27th, 2012 was the “future date” Doc set the DeLorean in Back to the Future II. The actual date used in the film is Oct. 21, 2015. Not only was the picture shared thousands of times and became a viral hit in just a few hours, it wasn’t the first time the same hoax happened.
Here’s what happened.
Steve Berry, a social media manager for mobile checkout company Simply Tap, designed the image to promote the Back to the Future trilogy Blu-ray box set for his client. The photo which used Wednesday’s date as “the future”.
“We promoted the image fully confident in the knowledge that everyone was familiar with the original hoax from a couple of years ago,” Berry told Mashable. “We figured that no one would fall for the same joke twice, so the caption was deliberately replicated it word for word so people would get the reference.”
Yet…the new image started to gain steam and develop a life of its own. It was reposted on several Facebook pages, including the Facebook page of craft company Colour Me Fun, which received more than 10,000 shares, nearly 1,000 Likes and 300 comments!